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25
JUN
2010

@andypiper from IBM

comment : 1

Yesterday evening almost 30 people gathered at Surrey Sports Park for the latest Digital Surrey (#digitalsurrey) networking event – quite a number on a hot Summer’s evening with football, Wimbledon and Glastonbury all vying for our combined attention.

Kicking off by banning the over-used term ‘social media’, Andy Piper from IBM gave a challenging and insightful talk entitled ‘Stepping out of the online echo chamber’.

Interestingly, he provided a specific focus on internal communications, examining how to manage / engage employees to use, enjoy and benefit from the online tool-box. He specifically mentioned the very useful IBM social media guidelines, which we –  at thebluedoor – often cite as an example of best practice.

As always, there was quite a bit of chatter online during the evening as those attending and those following the event via Twitter, tweeting content. Here’s just a selection (they are in real-time so you’ll have to start at the bottom and read upwards!).

@habarconsulting Good networking, discussion at #digitalsurrey last night, well done #andypiper

@thoroughlygood RT @andrewgerrard: If employees feel trusted then they’re unlikely to start bashing the corp=less policing & greater advocacy

@Andrew_gerrard_-_d-marketing_normal andrewgerrard .@andypiper publicly joins the #IHateTheTermSocialMedia list – another member of the #SocialCommunications tribe?

@4legs RT @andrewgerrard: Enable the connections. @andypiper says “Try a little social alchemy”. Happy employees = happy customers = better business

@smltaylor RT @andrewgerrard: If employees feel trusted then they’re unlikely to start bashing the corp. = less policing & greater advocacy #nobrainer

@chrisgreen How many large enterprises have a head of social media comms? Bet it’s growing rapidly as these firms try to manage info flow

@andrewgerrard “Your people are your brand” – @andypiper

@robertbrook RT @andrewgerrard: Business innovation is a creative process, not driven by management structure

@andrewgerrard “friends at work”. “friends outside of work”. What about just… “friends”?

@andrewgerrard Business innovation is a creative process, not driven by management structure

@thoroughlygood RT @andrewgerrard: Don’t dilute something that doesn’t need it, add some flavour to it. A note for my #bbcproms stuff.

@andrewgerrard If U call it a #Skunkworks outsiders may not see value. If you call it a #TechnologyAdoptionProgramme insiders may not adopt

@chrisgreen “in order to be successful outside the firewall, companies must create engaging and compelling content,” says @andypiper at #digitalsurrey

@andrewgerrard Message homogenization is a danger that event managers need to avoid re. @andypiper #digitalsurrey

@thoroughlygood RT @chrisgreen: #digitalsurrey. @andypiper is speaking on being more social in the enterprise. http://twitpic.com/1zlit6 << NB Beer

@issyl0 Surrey Sports Park is big! #digitalsurrey

@AbigailH #digitalsurrey

About the Author
Emily is the Marketing and New Business Manager
  1. Pingback: Echoes of Digital Surrey « The lost outpost

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