This is the question that Antony Mayfield addressed at Digital Surrey last night. And what a great night it was. With a great turn out for the event (apologies to UCA for packing people in), Antony gave an excellent presentation which left some people in the audience ready to hire a “reputation cleaning” agency and others empowered to take control of their own online profile.
To give you a flavour of the presentation and the book it stems from, here are the nine points that Antony gives for managing your own web shadow:
- Check your web shadow
- Be the first source of information about yourself
- Understand your networks
- Be present
- Be useful
- Know where your own public / private line is drawn
- Remember – you are always on the record
- Get a thicker skin
- Understand – the web is not another world
Sound intriguing? If so, you can buy the book, view the slideshow or even read the first chapter online at meandmywebshadow.com
Many thanks to everyone who attended Digital Surrey last night and especially to our hosts Phil Ely and the Creative Advantage business & graduate support programme. Great organisation, wine and nibbles!