Previous Digital Surrey sponsor Canon was this year’s principal sponsor at London Fashion Week (Spring/Summer 2012) in September 2011 and were kind enough to invite us along for the day! It was a truly fabulous event that was a great demonstration of the service and support they offer photographers.
A longstanding supporter of the world renowned event, Canon provides a dedicated Canon Professional Services Centre at the show held at Somerset House on London’s Strand. The facility provides accredited fashion photographers with access to wireless internet, printers and a team of Canon support technicians – basically, everything they could possibly need. On a tour of the exhibition space we were able to see first-hand the extent of the equipment and back up support that’s available, it certainly was a very impressive set up!
Showcasing the best in the business with catwalk shows from established designers such as Amanda Wakely (who I was fortunate enough to see), Mulberry, and Christopher Kane, the event also provides a great platform for many young designers in the UK. London Fashion Week was overflowing with the beautiful, the weird and the wonderful cutting edge designs from some of the best new designers in the UK and beyond.
It was fantastic to see how involved Canon is in producing such an event that cultivates and celebrates new and established talent.