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24
NOV
2011

LIVE: Why Do We Share ‘Stuff’?

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So, why do people share ‘stuff’ online? Social media is all about connecting people and sharing content and information with those around us, but why do people do it?

@AllisterF shares statistics he’s found… It’s so true, don’t you think?

  1. Bring valuable content to others.
  2. Define myself through the stuff that I share – my persona online.
  3. To grow and nourish our relationships
  4. Self fulfilment
  5. To support causes

New York Times, Customer Insights

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