Last night Farnham Castle welcomed guests of #DigitalSurrey to listen to @DaveCarroll share his story about United Breaks Guitars. We’d like to say a huge thank you to all who came along to the event – it was another packed house full of interesting conversations.
We’d also like to thank Farnham Castle for sponsoring the event and providing a gorgeous venue that was absolutely stunning on a summer’s evening!
And finally, thanks so much to Dave Carroll for entertaining us all with his personal insight into an inspiring story about statistical insignificance and connecting with people.
The #digitalsurrey twitter stream was buzzing all night and here’s a few of the comments:
@lisaharris @davecarroll with a combination of initiative, passion and a worthy cause, people will help you to achieve your goals #digitalsurrey
@chrisgreen After initial media interest wained, Taylor Guitars saw a PR opportunity, reigniting media interest #digitalsurrey
@guy1067: Dave Carroll watching his YouTube video at #digitalsurrey life imitates art <surreal
@mikeberrytweets #digitalsurrey Dave Carroll:”The Social Media Strategy was to put it up on YT and ask my friends to watch it.”
@AbigailH By the end of the day LA Times had picked up the story. Story went online, picked up by the radio. Cue the media frenzy #digitalsurrey
@AndyKyr It’s great to hear a real story which cuts through corporate spin #digitalsurrey
@chrisgreen Wider implications of @davecarroll’s success: Showed how artists can directly access an audience, & social media is relevant #digitalsurrey
@AbigailH Customer experience is at the heart of the @davecarroll story #digitalsurrey
@PheeYoung Taylor Guitars had its best year ever thanks to the way they handled social media #digitalsurrey
@opensourcerer Fantastic #DigitalSurrey last night. @davecarroll Great speaker, brilliant tale, told eloquently: United Breaks Guitars
For more information on United Breaks Guitars and Dave Carroll, visit: www.davecarrollmusic.com
For more information about Farnham Castle, visit: www.farnhamcastle.com