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DigitalSurrey March 2015

March’s DigitalSurrey event – Taking on the Giants

With massive brands slowly taking over the search results for competitive terms, it can be hard for boutiques and local businesses to break through.  In March’s Digital Surrey, our speaker Ross Tavendale will reveal how you can beat the giants in the SERPs by finding and exploiting their online weaknesses.

Topics Covered

  • Big Brand Weaknesses
  • Content Strategy for local business
  • Social for SEO
  • Being clever with small budgets
  • Leveraging your brand’s assets
  • Getting coverage in big newspapers and magazines
  • Link Building tactics in a post Penguin world
  • Reporting intelligence to uncover more opportunity


Our speaker, Ross Tavendale is a passionate Digital Strategist committed to bringing his clients real world value. With 6 years’ agency experience, he has worked as the digital lead with brands such as TripAdvisor, Boots, RBS and Etihad Airways to name a few. He is now working with Ideas Made Digital building digital strategies for clients such as Southampton Football Club and Defaqto. Ross’s first love is SEO, specialising in off page SEO disciplines such as content marketing and link building.

The DigitalSurrey event will be on Thursday 12th March at the University of Surrey, Lecture Theatre E. Please arrive at 6.30pm for drinks and networking before the speaker kicks off at 7pm. The presentation will allow plenty of time for your questions and is tailored to ensure you have useful insights to take away and action.

Eventbrite - DigitalSurrey March 2015

Looking forward to seeing you there!

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