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DigitalSurrey March 2016

March’s DigitalSurrey event: applying gamification to reach your personal and professional goals

Our expert speaker Toby Beresford will deconstruct the Nike+ case study to show us all how to use gamification to see the behaviour change we want, whether for ourselves, our staff or our customers.

Toby Beresford, the original gamification guru and founder of scoreboard platform, will take us on a journey with the phenomenally successful Nike+ program. Toby will flip the hood on the gamification techniques Nike has used to grow to 11m subscribers and how we can use those same techniques in our own lives and organisations.


Toby headshot Digital Surrey small

Toby Beresford is an expert in digital media strategy with 18 years’ experience of creating successful web properties. His specialisms are gamification and social media. Toby is the founder of the scoreboard platform to track, compare and share scores:  Rise offers a personal score to help employees get better at what they do, by adopting new tools and improving performance on existing ones. Rise works by collecting individual activity data from multiple systems and feeding it back as a simple, balanced weekly score. The score can be presented as an individual score, a comparative score (‘leaderboard’) or a team score, whichever drives the right behaviour in the context.

Previous to Rise he founded and sold the behaviour agency ‘Nudge Social Media’, won a Mark Zuckerberg judged hackathon, founded the professional association for gamification and created the internet based development charity He is also a regular contributor to Sky News as a Social Media Expert.


Surrey Library Service is delighted to host a meeting of Digital Surrey as part of its Geek Week, a week celebrating all forms of geekery which coincides with Guildford Borough Council’s Festival of Science and Arts.  Events include a gaming day, Raspberry Jam, coding and programmable lego, digital music making, and a mobile planetarium. For more information, go to:

Guildford Library Sponsor Digital Surrey 1

The DigitalSurrey event will be on Tuesday 15th March at the Guildford library. Please arrive at 6.00pm for drinks and networking before the speaker kicks off at 7:00pm.

Eventbrite - DigitalSurrey March 2016

Looking forward to seeing you there!

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